Nintendo's Wii has met incredible success due to multiple factors that brewed a perfect storm, according to Ted Pollak, president of EE Fund Management. "The revolutionary controller was obviously an important part of the buzz surrounding the Wii," he said. Another important factor in Wii's success is power of the Nintendo game characters.
EMC Documentum Process Suite solves BPM problems. Streamline your workflow and shorten process cycle times. EMC Documentum Process Suite provides on-demand collaborative activities within a structured process to leverage a unified BPM platform for the design, execution, monitoring, and optimization of business processes. Order the BPM Resource Kit.
Wii worldwide sales are making history. According to VG Chartz, Wii sales passed up lifetime Xbox 360 sales in less than a year. That makes the Wii the fastest-selling console in the chronicles of video games. VG Chartz's assessment is based on sample data from retailers all over the world. That data shows the Wii sold 10.57 million consoles as of August 23. By comparison, the Xbox 360 has sold 10.51 million units by that date. The figures look close until you consider that the Wii was launched one year later than the Xbox 360.
The accomplishment is a double honor, marking the first time since 1994 the same company has been the leader in the home console and handheld markets. Nintendo is repeating history, then, as its Super NES and Gameboy dominated their respective markets in 1994.
What's Behind Wii Success?
The Nintendo Wii has met incredible success due to multiple factors that brewed a perfect storm, according to Ted Pollak, president of San Francisco-based EE Fund Management, a video game industry focused investment partnership. Pollak has been following the sector for 20 years and is also senior game industry analyst at Jon Peddie Research.
"The revolutionary controller was obviously an important part of the buzz surrounding the Wii -- being the first worldwide-recognized gaming input device to utilize accelerometers," he said. "Beyond the buzz, the controller has delivered being an effective and fun input device."
Another important factor in Wii's success is the "evergreen franchise" power of the Nintendo game character intellectual property. Many fans would purchase almost any machine Nintendo manufactured just so they can play the games with Mario and Zelda, Pollak explained. Of course, the Wii's low price didn't hurt its chances in the marketplace, either.
The Many Wii Factors
Not all of the elements contributing to the perfect storm are so obvious, though. Some subtle factors are also at play, such as slower-than-anticipated adoption of HD televisions by console gamers. Both the PlayStation 3 and the Xbox 360 offer high-resolution graphics. While both of these machines will work with a regular TV, gamers cannot experience the high-res graphics without an HD television.
"Assuming an HD television costs $350, this effectively increased the 'real cost' of the systems to around $700 for the 360 and $850 for the PS3," Pollak said. "The high-res consoles in my opinion are incredible values even with the cost of the HD TV, but there are tens of millions of console gamers who I believe simply can't afford that price level. The Wii was built for a standard-definition television."
The Wii also has a wide appeal. The games and the act of playing games on the Wii appeal to females, nongamers, and seniors -- significantly expanding the potential market for this console, according to Pollak. What's more, Pollak said he believes all the analyst predictions about a two-horse race between Sony and Microsoft
gave Wii the underdog advantage.http://www.toptechnews.com/news/Wii-Sales-Pass-Total-Xbox-360-Shipments/story.xhtml?story_id=13000ER5PL3K
No comments:
Post a Comment